Sunday, February 1, 2026

Why do we post pictures?

 Social media is full of photos posted by almost all users. Some post photos of families or special occasions, some of their proud possession, some of the fabulous trip they took. Some others use the social media as a gallery of their fine photographic work, and boast about the awards they won. 

 

I am no exception, so what I write here is true for me as well. I use FaceBook (FB) as my primary outlet, but also use WhatsApp for folks who are not on the FaceBook. My wife and I are well-travelled people, so certainly you will see photos of the trips we have taken recently or in the past (reminded by FB). In addition, I post images that I have taken as a photographer and digital art I have created. Finally, there are some photos of our hikes and socializing.

 

I ask myself, why I do that? Why indeed my fellow social media users, and that includes almost all of my friends and family members, do the same? Although individual motivations differ, here are some general observations. 

 

On the surface of it, we post because we want to inform the readers/observers what we have been up to. We hope that they would reciprocate and do the same. Our travel photos are educational, and informative for people who may want to do the same someday. Maybe the artistic photos delight some folks, just as they would by seeing a work of art. 

 

However, go a bit deeper and secondary (or is it primary?) motivation becomes apparent. We post because we want some praise in return. Whether these are comments on social media or things like “likes” on FB, this type of feedback pampers our ego, and not getting it deflates it.

 

This is not materialism but “experiencism” a term I had coined in my Blog Post of September 2018. Just as a materialistic person would brag about his/her house or car, we experiencistic folks like to brag about the experience we have gained, and what better way than posting pictures on social media? 

 

In German there is a term Schadenfreude, or happiness derived from someone else’s misfortune. This may be quite applicable here. By indicating what a great experience we have had, and you have not, we are getting schadenfreude. 

 

Once upon a time, I had proposed a test to determine your level of materialism by asking yourself what you really need vs what you acquire for the purpose of showing off. This test is: If you cannot show anyone what you have or talk about it, what will you possess? That is what you need, the rest is for showing off. 

 

A similar test for an experience acquirer would be: If you cannot talk about it or post pictures, what trip would you have undertaken? That is the travel you undertake to satisfy your inner desire. The rest, at least partially, are to show off and pamper your ego. 

So, what should one do prior to achieving an ego-free state? Some simple suggestions:

 

For the poster of photos: Post, but don’t expect that everyone will respond enthusiastically. Do not feel slighted if nobody does. Also, don’t post too many at the same time. Your recipients are already suffering from information overload.

 

For the watchers of photos: Please look at the postings, not all of them but those that are of interest to you. Respond to them; that will please the poster of photos. Even if you are envious, don’t let that prevent you from responding. Also, don’t respond with photos of your experience of similar nature. At least, not right away. Acknowledge, appreciate and then mention that you had done something similar. 

 

These are the lessons I have learned over the years of posting photos on FB. Hopefully, I am getting better.