Authentic Part 2

The last posting generated interesting discussion, and so I thought it to be worthwhile to explore the topic further. To do so, let me throw out three examples of situations in which choice needs to be made on whether to buy/experience something “authentic” or an imitation.

Think about a name brand purse…you know Gucci, Prada, or whatever (I am not an expert on the topic). The objective in purchasing is very clear; to tell the world that you are well-off and can afford such an insanely priced luxury. If an imitation is as good as the real thing---capturing all its characteristics---a rational person (a rational show-off) will prefer it above the real thing. Only a die-hard purist (an ultra show-off?) will insist on owning the authentic thing and perhaps figure out a way to indicate it is the real thing (“oh, you know, my husband is so silly, he bought me this…”) because most people will not appreciate that fact otherwise.

Now let us turn to a diamond necklace. The objective is probably two-folds…look good wearing it and show off your wealth. The current fake stuff achieves both these pretty well. Once, one of our relatives tried to figure out if my wife was wearing real or fake diamonds by coming uncomfortably close to examine them….if she could not tell, nor can mere mortals like you or me. So, why would a rational person purchase the real thing?

The third example is that of travel. People travel for multiple objectives---to see, hear, smell, meet, experience, and so on. You can’t achieve all these objectives by visiting a fake place or through virtual reality. But suppose, suppose, in the future one is able to do all that without going to the real place, will most people take the plunge? My hypothesis is yes. If I am able to achieve all my objectives for travel without traveling, I will not travel. As one of our friends (another travel addict) said---why would I suffer through air travel, and such if I don’t have to?

So, if you can achieve your objectives, even if it includes showing off, by purchasing a non-authentic thing, a rational person would do so. The implication…. authenticity will be come a thing of the past!