Wednesday, July 1, 2015

Bragging value

An interesting question to ponder, especially after a few trips I have taken this year, is---- why do we travel? A quick answer would include things like we travel to gain new experience, see new sights, meet different people, enjoy exotic cuisines, and relax. However, let’s be honest---an important reason why we travel is for the bragging value it provides. You did something that the others have not.

Think of our ego as a reservoir that needs to be constantly replenished. This bragging value of travel is an important source of replenishment, much like buying a fancy house, or car.

Interestingly, unlike the other benefits of travel, the bragging value of a trip can be realized only if there is a transaction between you and the others--- family, friends and even strangers.  That transaction involves talking about the trip, showing pictures, and displaying goods you acquired while away. If you cannot or do not do that, the bragging value is not realized.

Further, bragging value is realized only if the other person has not done what you did. Once that person has already taken that trip, the interaction becomes more of a discussion of shared experience, with little bragging value. As more and more people travel, it is inevitable that the overall bragging value of a specific trip diminishes with time.

From my own experience, even going to the West Coast provided bragging rights in the 70s, because most of people in my cohort group had not done that. So was the case with Europe in the 80s. Travel to South America still holds some value, but that too is diminishing rapidly.

In face of that, we find ways to squeeze additional value before it completely dries out. If a person came back from the place you bragged about in the past, you could argue:

“I went there long before you did. It was more authentic then.”
“I spent a lot more time there than you did. That way my experience was a lot richer.”
“I saw a lot more wildlife than you did. When I went there, bears used to dance in the street.”
“You went by car, I biked. You see a lot more that way.”

This effort to squeeze the lemon reminds me of fracking, the technology by which you can squeeze out oil from fields that were considered to be dry. However, these fields dry out eventually.

Worse, the tables turn. Those who were at the receiving end when you were extracting bragging value in the past are now going to do the same to you. Many have bypassed you and gone to places you have not. Expect them to be merciless.

Eventually, everyone would have gone to everyplace and done everything. There will be no bragging value in anything you do. A trip that would have been taken just for bragging value will now not be taken because the cost and effort to do so will outweigh any benefit you would derive. You will need to find a different source to replenish the ego reservoir (or better still learn how to live with less ego).

In that future world, you would travel to gain new experience, see new sights, meet different people, enjoy exotic cuisines, and relax.


Which should have been the reason to travel in the first place J.